Track 3: Marketing

Understanding and Attracting Your Ideal Client with an Irresistible Message

Track 3: Marketing

Understanding and Attracting Your Ideal Client with an Irresistible Message

Practitioners often believe they will attract more patients by being everything to everyone. Yet not only does this “generalist” strategy miss the mark when it comes to bringing in new patients, it directly leads to overwhelm and ultimately burnout. A focused approach is the answer to practice success and personal joy. Miriam and Julia will lead this engaging session and will teach you:

• Why finding your sweet spot is crucial in today’s crowded market and how to do it right
• The 4 essential ingredients of an ideal client and how to identify yours
• How to communicate in a way that makes your services irresistible