Track 3: Marketing

Top Offline Strategies to Establish Yourself as the Go-To Expert in Your Community

Oct 15 2016
11:30 am-12:30 pm

Track 3: Marketing

Top Offline Strategies to Establish Yourself as the Go-To Expert in Your Community

With social media, email marketing, blogging and other digital options at our fingertips, it’s easy to believe that the fastest path toward practice growth depends only on a robust online presence. But prosperous practitioners have told us that the quickest way to bring in new business and ensure a dependable revenue stream is through two basic offline tactics: public talks and referrals. But they must be done right! This session will cover the following aspects of these two important marketing strategies:

• How local public talks can build your reputation and generate business quickly
• A step-by-step guide to crafting your presentation
• The keys to successful networking and generating a steady stream of referrals