Track 3: Marketing

Essential Online Marketing Strategies to Grow Your Practice

Oct 15 2016
10:30 am-11:30 am

Track 3: Marketing

Essential Online Marketing Strategies to Grow Your Practice

It’s never been easier to reach a large audience of potential clients and patients through online media, yet many practitioners are confused or overwhelmed by the wealth of options and technology. It turns out there are just a few key things you need to focus on in this arena, including having a well-designed website that speaks powerfully to your ideal client (see Session 1) and building relationships through education, social media and email marketing. We’ll help you understand how to focus your efforts and give you plenty of practical advice, including:

• Examples of great websites and how to makes yours more effective
• How to make sure your website can be easily found by your ideal client
• The basics of social media and how to prioritize your efforts so it’s not a pain or a drain
• How to use email marketing to create relationships and enthusiastic fans